There is a certain luxury in having nowhere to be. In a world that is always moving, choosing to slow down becomes a luxury of its own.
It is often the simplest things that make a life feel full. Less about having more and more about making room for what matters.
Through personal perspectives we are exploring the art of everyday living, the meaning of luxury and the things that become more valuable with time. A reminder that sometimes, the most meaningful moments are the ones we never planned.
08 - Søndag, and Nowhere to Be
For Josefine, a perfect Sunday means a slow morning, a second breakfast and a run without a set route. Based in Copenhagen and guided by intuition, she finds inspiration in the small details that make everyday life feel special.
Drawn to natural materials, objects with a past and the comfort of familiar rituals, Josefine has a way of finding beauty in the unplanned. Whether it is discovering a new breakfast place, bringing home yet another vintage chair or spending time with the people she loves, her idea of luxury is refreshingly uncomplicated.
In this dialogue, we learn how to appreciate a life with a little less hurry.
The Conversation
Can you tell us a little about yourself and the path that has brought you where you are now?
My name is Josefine. I’m the youngest of three sisters, and I live in Copenhagen. My background is in law, a world full of structure and regulations, while my creative side has none. And I love the contrast.
Being creative is something I do for fun, and it has led me to so many inspiring people and experiences I never could have imagined. I think that is one of the things I love most about it.
What do you appreciate most about calling Copenhagen home?
That my favourite people are here. I love how easy it is to text a friend and meet up for a run or a coffee just a few minutes later. There is something really special about being able to see the people you care about without having to plan everything well in advance. I feel very lucky that so many of my friends and family live close by, some even in the same neighbourhood. It makes everyday life feel connected and gives the city a very personal feeling.
I also love the seasons and how different summer is from winter. The whole city changes throughout the year, and the atmosphere feels different with each season. As it gets colder, the air becomes fresher and crisper, which is something I really enjoy.
What does a fulfilling life look like in your eyes?
When I was very young, I was told that when your life starts to feel like you are only having your favourite subjects at school, you are doing something right. I have never forgotten that. It is such a simple way of looking at life, but it has stayed with me over the years. To me, success is about getting a little closer to that feeling every year, and finding more of the things that genuinely excite me. I feel very lucky to have more than just one favourite subject.
What drew you to MOCHA in the first place and how does it resonate with your own way of living?
The softness. Natural materials, quiet elegance and real respect for things that carry history. It feels like a version of life I would like to have more of: unhurried, considered and warm.
What do you value most in the way you approach life?
Kindness, curiosity and doing my best. The Danish word umage means making a real effort and putting in true dedication. I think it captures what I value most: doing what you love, but with real effort. For me, it is about caring enough to do something properly, rather than simply getting it done.
And then there is listening to my gut. I have learned that my intuition often knows something before I can explain it rationally. Whenever I ignore it, it somehow always catches up with me, so I have become much better at paying attention to it.
"MOCHA feels like a version of life I would like to have more of: unhurried, considered and warm."
When you think of luxury, what does it look and feel like to you?
A Sunday morning and nowhere I need to be. Taking my time, eating a second breakfast and going for a run without having a particular distance or route in mind. Bumping into friends on the street along the way, and then coming home to my boyfriend cooking my favourite meal for us.
For me, luxury is enjoying these little moments without feeling like I should be somewhere else.
What makes you feel grounded?
Running, yoga and time with family and friends, where I can be completely myself. And then that moment when I get home, put my hair into a bun and put on my favorite pair of soft pants. It is such a small thing but it makes me feel instantly at ease.
"For me, luxury is enjoying the little moments without feeling like I should be somewhere else."
Where do you find inspiration?
Everywhere, and lately I might have spent a little too much time looking for vintage pieces. I’m a flea market girl at heart and have always been drawn to unique pieces nobody else has.
I have also been taking pictures for as long as I can remember and I still can’t walk past something cute without taking a picture. It could be a small detail that catches my eye in the moment. Thank God for camera phones.
Is there a dessert that feels like home to you?
In Danish, we call it ‘Den du ved nok’, which translates to ‘The one you know’. It’s a soft chocolate cake with a coconut and coffee topping. It is the best one there is, trust me.
What has become less important?
Predictability. The best moments are often the messy, spontaneous and unplanned ones. They are the moments you could never have organised in advance and sometimes they end up being the ones you remember most.
Some of my favourite meals have been at places we randomly found, with no reservations.
What do you think makes an object more special with age?
I think objects become special when they have history and remind you of good memories. A dining table with water rings from glasses, a couch softened by years of use. New things can be beautiful, but old things can bring character and warmth.
How often do you find yourself rearranging your home?
More often than I would like to admit! I haven’t moved homes much in my life, so rearranging is my way of mixing things up a little without having to make a big change. And honestly, I love it.
I also have a thing for chairs. The amount of vintage chairs I have brought home over the years does not match the number of tables. At all. I seem to keep finding chairs that I love and somehow I always manage to find room for another one.
What makes a piece of clothing special enough to keep for years?
Quality and how it makes me feel. I think a piece of clothing becomes truly special when it continues to feel like you, even after many seasons.
I’m drawn to pieces that you can wear again and again, rather than things that only feel right for a short moment.
If something still feels like me over time and only gets better with wear, it becomes much more valuable to me. I would rather keep and wear a piece for as long as I can than replace it simply because something new has come along.
"I think objects become special when they have history and remind you of good memories."
What is something you always make time for, no matter how busy you are?
Moving my body, and sharing a meal with the people I love. One keeps me strong, the other keeps me happy. I need both.
What inspires you most in your everyday life?
Movement. I truly believe we humans need to move as much as we can, which is one of the reasons why I love running and traveling so much. Both give me so much energy, inspiration and joy, and they often help me see things from a different perspective. A short afternoon run in fresh air is often where I solve the trickier cases from work and find new creative ideas.
There is something about letting my thoughts wander that helps everything fall into place. It is somehow both therapeutic and highly effective, for my mind as much as for my body.
What is your ideal breakfast?
Cheese, yogurt, granola, eggs and fresh bread. If it were completely up to me, I’d eat breakfast for every meal. It actually does happen sometimes, when I’m home alone. We’ve also made a little habit of going out for breakfast on weekends and I love trying new spots in and around Copenhagen.
What small things bring you the most joy?
Spending time with friends and family, a good laugh and being able to not take things too seriously.
Your favorite part about getting older?
Feeling more and more at home in myself. I care a lot less about what other people think and much more about what actually makes me happy. I think there is a certain freedom in getting to know yourself better and becoming more comfortable with who you are. You start to recognise what matters to you most.
And when I think about what actually makes me happy, it is mostly very simple things with people I love.
THE LOOK
